Raw Rugged Beauty

The perfect place from which to experience the beauty of the South African Karoo environment and landscape. One-stop for everything you want to know about this beautiful town. BOOK NOW
Prince Albert is a delightful, historic Victorian village, in the Great Karoo of the Western Cape in South Africa.

Situated at the foot of the Swartberg Mountain range the town is blessed with a perennial water supply which belies the reputation of this arid region.
The climate is superb with an extremely high sunshine index, spectacular night skies and pure clean air. The village is a well preserved gem, with water furrows and beautifully preserved Cape Dutch, Karoo and Victorian buildings – thirteen of which are listed National Monuments and there are a further five in the district, including the Swartberg Pass and Gamkaskloof, the so called “The Hell”.

Discover Unlimited Beauty

Things to do

The village has undergone a recent growth spurt and is fast becoming a much sought after tourist destination.

Prince Albert is world renowned for its sun-ripened fresh and dried fruit, particularly apricots and figs. Karoo lamb, olives, olive oil and home-made cheeses are other delicious local delicacies to entice visitors.

Prince Albert forms part of the mohair producing region of South Africa and is home to champion breeders of Angora goats.

The region is also emerging as a quality wine producing area. Prince Albert has one of the oldest and last remaining watermills in South Africa.

Make a Video Tour

Experience the abundance of beauty of our raw rugged region. Click below for our videos.

Best places to stay

Prince Albert Tourism offers a travel and accommodation portal catering to the needs of travellers who want an original, authentic and unforgettable experience in our region. We are all members of the Prince Albert Tourism Association, live in this region and are passionate to welcome you and ensure a memorable visit here.

We hope to be able to welcome you and introduce you to the beautiful and fascinating region we are proud to call home. At Prince Albert Tourism, we’re guided by a set of core values – quality, dedication, trust and personal service – and we ensure that these values are met at every stage of your journey.

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Book now for the holiday season

We already have high occupancy levels for the 2019 summer season. Take the time now to secure your stay.

Activities to Choose From

Theatre, cultural activities, our local dairy, cooking schools, mountain biking trails and adventure sport opportunities is a few of the activities
on our menu. See more below:

The Showroom Theatre

Gay's Guernsey Dairy

African Relish Cooking School

Culinary adventures in Prince Albert

Located in the heart of the Karoo, Prince Albert offers visitors a wide range of food experiences.

The town is surrounded by several farms making it the ideal place to enjoy fresh and quality farm-to-table cuisine at local eateries. Many restaurants offer al fresco dining, offering guests the opportunity to experience our local hospitality, dishes and great wines.

What are you waiting for?